I know from consulting whocallsme.com that this number belongs to Littlewoods Direct. My partner Lou has an account with them that probably spends the better part of its life in the red. This being the case, they are (in my opinion) perfectly entitled to try and contact her.
So having explained who they are and that I accept them calling our number, why am I doing yet another rant? Well it’s because I’ve just received their third call of the day that goes dead when I answer it. This seems to be a recent call-centre phenomena; keep each operator as busy as possible by dialling more numbers than there are operators. Once all the operators are busy, just ignore the phones that are left ringing. This is a pretty unscrupulous way to run a service so of course there’s no mention of it anywhere on Littlewoods Terms and Conditions as it might give the punters second thoughts about subscribing. Then again, nobody looks at Terms and Conditions, it’s just legal mumbo jumbo required for the litigation society in which we live.
By the way, if anyone did bother to read those Terms and Conditions, they may be surprised at just how wide an audience they’re distributing their personal information to. Littlewoods Direct are a part of Shop Direct Group Financial Services (SDGFS). Needless to say, this is one of those gigantic conglomerates that swallows up companies for breakfast. When you give information or permissions to Littlewoods, you give it to all the members of that group.
OFCOM offer some information on these calls, referring to them as “Silent Calls”. According to this page, abandoned calls must not exceed 3% of the calls made. Also the calls must not be silent, a short message should be relayed explaining who called and why it was abandoned. Failure to comply with these regulations could result in a fine of up to £50k. That should cover Lou’s outstanding bill with them!